In this week’s post, not only will the post relate to dentistry, but also to social media. As we are all well aware of, social media has an incredible influence on our lives. Whether it be TikTok, Snapchat, Instagram, Facebook, or any other platform, we are sucked into the world of posting, commenting, and sharing. In this day and age, almost every business has multiple social media pages in order to increase business and stay up on the trends on social media. Not only do dental offices need to have an account to promote business, but they need a strong, interactive presence on social media.
Social Media’s Impact on Your Business
Social media gives dentists a way to have community-wide outreach with the press of a button. Posting about their services, staff, and new technology can give prospective patients the ability to have a look inside the office before visiting. Not only this, but the page could promote new products, specials and oral hygiene for current patients to indulge in on a daily basis. For example; a dentist could post a daily fun fact or piece of advice for their followers/friends to keep them involved. Replying to comments and messages lets your patients know that you care about them and builds a stronger relationship. Adding all of these things together will make for an informational, engaging social media page for your business. This will help you bring in new clientele and bond with the current client pool you already have.
Attached below is a link to an article by Forbes on how to grow your social media
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